![]() Zoho focused its user-base, which primarily consists of small and mid-market enterprise on successfully collecting first-party data. While the Chennai, India based company isn’t yet a household name in the business application space, it serves as a prime example of a company that began removing cookies in its marketing stack early on. Zoho provides an interesting example in the privacy and data transparency space. CMO’s and others charged with extracting insights from data will have greater challenges in accessing and using third-party data-I consider this one of the most critical problems for enterprises to solve as best-in-class customer experience continues to be the prized outcome. I expect this to be a focal point in the competitive CDP and CRM landscape. ![]() In the past few months, Over the past few months, I’ve been watching CDP providers including Microsoft, Salesforce, Oracle, Segment (Twilio), Adobe, and Treasure Data all make substantial efforts to provide a clear vision of how business application users can drive more value from first-party data while starting to pare back dependence on third-party data. ![]() I’ve written a number of pieces here on Forbes that delve into the CDP and the CDP landscape, but the shifts in privacy policy, coupled with expectations of further regulation and third-party data limitations will accelerate the value of these platforms. Today’s ‘Heardle’ Answer And Clues For Saturday, February 18 ![]()
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